Online marketing has become an integral part of any company, and users use online markets more and more for buying, selling and acquiring data on items and services.

This bibliometric survey of 925 articles on digital marketing identified three main research groups, including strategy with digital marketing, mobile marketing with apps and demographics with website marketing statistics.

Market Size

Digital marketing includes advertising of goods or services via online media (social media, search engine optimization (SEO), email, and content). It is designed to bring in sales through brand building and customer traction; the digital marketing market has been growing rapidly due to the usage of electronic devices and rise of Internet speed.

Today’s consumers want immersive and interactive digital experiences and interactive consumer websites will increase at a compound annual growth rate of 14.9% between now and 2034, as brands deliver live chats and recommendations to enhance customer interaction.

Whether it’s government institutions harnessing digital marketing to distribute public awareness campaigns and encourage citizen engagement, or healthcare providers adopting it to provide tailored content, improve patient outcomes, and enhance doctor-patient communications.

Market Share

Market share is a percentage of industry sales that a business receives compared to its competitors and is a marketing tool of value that is used by investors to determine whether or not the company is in a strong position and if it has any growth opportunity in the market.

To find market share you first need to find out how much a product or service is actually wanted in your market, then subtract sales from your business in a certain period of time.

Brands can expand market share with a new technology, customer relationship, or even buying competitors. That way they are able to retain more customers and generate higher profits, for example tech breakthroughs such as streaming, VR games and personalized recommendations have made digital entertainment even more attractive to consumers.

Market Expansion Rate

Digital marketing is an invaluable marketing technique that helps businesses to get their customers on board efficiently. This includes email marketing, social media marketing, search engine optimization (SEO) and online/display advertising and creating and sharing the content that’s pertinent to the audience to generate high customer engagement and conversion rates.

Development in internet usage & Smartphone adoption, rising requirement for e-commerce websites, and increasing use of omnichannel marketing methods by companies to create frictionless customer experience drive the market growth. New technology solutions like AI & Machine learning for real-time analytics & Optimal Marketing are also a part of the growth market; also, digital marketing is a thing which many small and medium businesses focus on to expand their business.

Market Share Growth Rate

Market growth: It’s defined as the growth of a market over time as per the sales volume or revenue. Organizations use this number as proof that their products or services are delivering on customer needs in their target market.

Consumers require more dynamic and involving online services so marketers continue to focus on interactive advertising with higher click through and conversion rates.

Digital media market is also being supported by technological developments. For instance, streaming with a high quality, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI). In addition, mobile content consumption is also feasible using 5G and real-time bidding in online display advertising has grown exponentially; other digital marketing trends are integration with e-commerce, data privacy security and socially conscious branding.

Market Growth Rate

Market growth is a complicated idea with a lot at stake for any company that wants to survive. It’s so much more than just about generating more sales or revenue, it’s about understanding your space, what trends are going to be and then figuring out ways to implement that trend specifically.

Market growth rate is the market size divided by its previous size and multiplied by 100% that is the percentage of growth over a time period.

Rates of growth offer companies a very useful gauge of their ability to grow and profit from markets. With market growth rates in mind, companies can evaluate expansion opportunities and make changes to assets and capital so that marketing is pushed to its maximum capacity – setting them apart from their competitors and reaching their business targets much faster than their competitors.