Cayden Molloy, Author at Hillarys Market

The Impact of Poor Customer Service on Brand Reputation and Loyalty

January 8, 2025January 8, 2025 by Cayden Molloy

Loyalty, sales conversions, and business profitability depend on customer experience. It’s only going to be better for the customers and more businesses will act to deliver what they need and want. If the company cannot deliver on these expectations it has big…

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Sector Rotation Strategies with ETFs:Capturing Growth in Singapore’s Evolving Economy

December 18, 2024December 19, 2024 by Cayden Molloy

Singapore’s economy is renowned for its dynamic and ever-evolving nature. As one of the most prosperous financial hubs in Asia, the city-state is a beacon of growth and innovation, constantly shifting in response to global trends, technological advancements, and policy changes. For…

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The Effectiveness of Brand Extension: A Study of the Effects of Brand Extension

December 6, 2024December 6, 2024 by Cayden Molloy

Brand extension can be an effective marketing strategy. But to maximize its benefits, proper implementation must take place. Successful brand extension allows brands to reach new demographics with their products and services, build customer trust and reduce hesitation about trying something new….

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Analyzing Digital Market Size – A Meta-Research.

November 7, 2024November 7, 2024 by Cayden Molloy

Online marketing has become an integral part of any company, and users use online markets more and more for buying, selling and acquiring data on items and services. This bibliometric survey of 925 articles on digital marketing identified three main research groups,…

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The Importance of Brand Consistency Across Marketing Channels

September 2, 2024September 2, 2024 by Cayden Molloy

Consistency across marketing channels helps your audience recognize, trust, and form loyalty for your business – the hallmarks of iconic brands like McDonald’s golden arches, Nike swooshes, and Starbucks are prime examples of how important brand consistency can be in building brand…

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Top Marketing Strategies for Emerging Businesses

July 26, 2024July 26, 2024 by Cayden Molloy

Marketing is one of the most important business strategies a sme can use to make its name, so it’s crucial to own a website, social media presence and content and search engine optimisation strategies. Some are TikTok for video sharing with an…

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The Role of Predictive Analytics in Financial Forecasting

June 26, 2024June 26, 2024 by Cayden Molloy

Predictive analytics empower financial decision-makers to envision more strategic approaches that mesh with business objectives. Backed by data governance standards related to those models, decision-makers can have more confidence in the quality and accessibility of the resulting scores. Such tools can give…

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Networking Strategies for Trade Show Success

May 29, 2024May 29, 2024 by Cayden Molloy

Set up a booth with activities that require attendees to participate, and capture data on their engagement using foot traffic, product demonstrations and QR code scans in order to improve results with each event. See that your staff are well-schooled in how…

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Data-Driven Marketing: Leveraging Analytics for Better Decision Making.

May 2, 2024May 2, 2024 by Cayden Molloy

Analyzing data is crucial for informed decision-making. Companies can get valuable insights from customer data and analytics that will help them make smarter choices, be more efficient in their operations, reduce costs, and drive up sales. Optimize Your Campaigns Data-driven marketing techniques…

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Boosting Customer Service in the Metaverse

April 1, 2024April 1, 2024 by Cayden Molloy

Customer service calls can be Hell, especially when they don’t solve your problem. But that may soon change within the metaverse. VR-powered tools like virtual assistants and chatbots could save people from contact with human support agents most of the time while…

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