Marketing is one of the most important business strategies a sme can use to make its name, so it’s crucial to own a website, social media presence and content and search engine optimisation strategies.
Some are TikTok for video sharing with an audience, some are Linkedin for networking professionals to professional in another hand. In this article we will introduce some of the most important marketing strategies for the new businesses.
Social Media Marketing
Social media marketing is a new way to sell using social network online applications. It is an effective tool for achieving business objectives such as sales, web traffic, and branding. Social media is a perfect low-cost solution to reach and convince your customers better than traditional channels. Beyond being moneywise, social media has another advantage as it puts brands in conversation with their targeted audiences, stimulating engagement while giving the business a better understanding of their consumers’ needs and desires. Such an understanding leads to a capacity to create personalised content aimed specifically at reaching a targeted audience, and at the same time boosting conversion rates on these platforms with Instagram/Facebook shops, DM or call-to-action buttons on a profile.
Content Marketing
Content marketing is the creation and distribution of content that draws a clearly defined target audience to generate customer action, such as visiting a website or purchasing directly online. Infographics are perfect for content marketers when communicating complicated topics more simply – great content for blogs, and social media. Publish quality content and promote it consistently, on a schedule. The first step towards this is to define the desired outcome for the campaign – such as higher traffic, leads, or sales. Then – deciding how you will get there: let’s say you will achieve the goal by writing an eBook, and then driving traffic to this content; it will be boosted through four sequence blog posts, emails that will point to this content, and two posts in social media. Then – nurture the audience even more by sending them additional content vouching for your expertise (such as a testimonial or case study, or a report on your practice).
Search Engine Optimization (SEO)
SEO (Search Engine Optimisation) can drive a business over the long term. Properly conducted, SEO campaigns can help businesses generate significant revenue and brand awareness along with substantial credibility with their audience, say members of Forbes Agency Council. SEO helps a company ‘be there’ when prospective customers are looking online for something relevant to a business or brand, a powerful force in building organic credibility.
An effective SEO strategy must include:
Video Marketing
With video marketing, brands can engender more emotional connections with the consumer by creating a visual narrative – pulling consumers into the story and the message, encouraging them to trust and invest in the brand more. They say that video marketing for e-commerce can provide a more detailed description and demonstration of product’s information than just a photos. This will help e-commerce shopper to find the product that suit their need. Moreover, demoing the product can also set the mood of brand’s production, that uplifting effect can lead people to purchase consistently. Video boosts email engagement by making the experience seem more personal, thus increasing click-through and encouraging prospective customers to click links to read more about your brand and boost your repeat customer base. Video also allows businesses to broaden their target audiences, and can be a great way to drive people from social media channels and search engines to your website or storefronts.
Email Marketing
Email marketing is defined as the activity of sending commercial messages through email in order to advertise products, services or events; to increase brand loyalty; to maintain trust; and to increase sales. Your emails must be targeted to their audience and A/B testing can help tune them to generate a higher level of engagement. Your campaigns must align with your business strategy and objectives, and SMART goals can help point you in a direction for sustainable growth. Make signing up for your email list as easy as possible for customers: provide free downloads or other incentives, as well as sign-up forms on your website and social media; promote email campaigns across your website and social networks to expand your list and drive engagement.
