Digital marketing enables you to reach the right audiences through their preferred channels, for instance a financial company could send special offers directly to young families who have looked at life insurance products, saving time and money by eliminating unnecessary calls.
Springboard offers an introductory digital marketing course designed to give real-world experience and includes mentorship and access to a professional network, videos and practice projects as part of its program.
Coursera
Coursera offers several free marketing courses that can help you learn digital marketing basics and more, from email and social media marketing, SEO and web analytics, and many of them offer verified certificates of completion.
Each Coursera course features an About page that details course description, instructor biographies, review ratings, enrollment options, and any additional FAQs or relevant resources that might help determine if that particular course is a good match for you. By exploring all this information on one page you can quickly get a feel for whether that particular course may be right for you!
Coursera also provides professional learning plans tailored specifically for businesses. These plans, called Coursera for Enterprise and Teams, grant access to more than 5,000 courses from top universities and organizations that are taught by instructors from these plans – making these plans perfect for business professionals seeking to expand their digital marketing skills and knowledge without breaking the bank. It also serves as an ideal networking opportunity with other students and instructors!
Udemy
Udemy offers several courses on digital marketing for free, covering topics like SEO (search engine optimization), email marketing and copywriting. Each of these courses provide practical tips and methods that can help develop your skills into masterful digital marketing techniques.
All Udemy courses go through a rigorous quality review process to ensure their excellence. Each course features video lectures, slides and additional resources; additionally instructors can create quizzes or practice tests to assist their students with grasping course material.
The platform also offers a helpful help center with articles and chatbots for users to access via mobile apps and desktop computers. Furthermore, this feature makes downloading courses offline simple; additionally users can track their progress and receive notifications about progress made – this feature being especially beneficial to busy learners who may not have enough time to watch entire courses all at once; its search function makes locating specific lessons and topics quick and painless!
The Marketing Challenge
The Marketing Challenge provides an intensive digital marketing curriculum, covering search engine optimization, audience targeting and digital advertising. Students can complete this course within several weeks and will receive a certificate upon completing. In addition, this program teaches how to use popular industry tools like Google Analytics and Facebook Ad Manager.
Other than courses, there are various free resources online that can assist students in understanding digital marketing. This includes blogs, eBooks and university/marketing agency course materials that cover blogging, SEO and social media marketing topics like blogging. Constant Contact’s Social Media Quickstarter program specializes in email and social media strategies with easy-to-read guides while Simplilearn offers five-hour YouTube video courses which teach how to use Google Ads by teaching Search versus Display ads as well as how to build campaigns of their own.
LinkedIn provides a great resource for learning digital marketing free of charge if you’re interested in taking courses to build social media content and email campaigns, email campaigns and tips and tricks on using its tools.
LinkedIn recently unveiled its own digital marketing certification program. Comprised of 26 modules covering fundamental principles in digital marketing, when students complete this course they will be awarded with a certificate to display on their LinkedIn profiles.
Joining is free and it offers self-paced learning at your own pace, along with access to over 17,000 online courses on various topics. Plus, premium membership gives access to advanced job search, Inmail credits, and unlimited profile viewing!
