Digital marketing is the part of online marketing which uses various online and web based digital technology including computer networking equipment, personal digital assistants (PDAs), cell phones and many other electronic media and multimedia devices to promote services and products. The major advantage of using digital marketing is that it allows you to access a very large audience without making any investments. This form of advertising is cost effective and very time efficient as well. However, there are also some disadvantages in using this kind of advertising. Therefore, it is very important to study every aspect carefully before choosing the most suitable form of marketing for your business.
One of the most important advantages of using digital marketing is that it is not dependent on people’s awareness. People can still ignore your advertisement even if you are reaching millions of people through social media platforms. In fact, if you use a digital marketing strategy which requires consumers to actively subscribe to your RSS feeds or to a newsletter before they can be notified about new products or services, then they will not pay much attention to your advertisement. Therefore, it is very important to keep your digital marketing strategy exclusive to digital media advertisements.
On the other hand, traditional marketing campaigns are dependent on people’s awareness. When they see a TV or a billboard advertisement, they will take a second look just to make sure that what they saw is relevant to their needs and wants. But in the case of digital marketing campaigns, consumers usually do not take more than a few seconds to decide whether a certain service or product is worth buying. They simply check one button and decide whether to buy or not. If you are able to gather data about your audience, then you can easily analyze and fine tune your message for better results.
Another important advantage is that consumers tend to have a wider awareness of brands. In traditional forms of advertising, it is difficult to measure your presence because you only get a small portion of the global population which you can target. On the other hand, with digital marketing, you can target potential customers by creating social media profiles, publishing content on different platforms and engaging in different conversations. This will increase your presence and it will be easier for your potential customers to find you online. If you manage to build up a good online reputation and high brand value, then you can expect to get high number of downloads from your website as well as from the social media accounts of your company.
This is also the reason why many traditional companies have started using mobile marketing applications to improve their overall presence in the market. A recent survey revealed that most mobile users are comfortable purchasing goods through these apps, as they do not feel the need to personally visit a store to purchase them. Therefore, there is a huge potential for digital marketing in the app channel. If you can design an app that will allow users to access your products without any hassle, then you can improve your user journey in no time.
The next thing that you need to consider is that digital advertising platforms are not the same as traditional marketing strategies. Most people associate digital advertising platforms with pay per click campaigns, but this is not always the case. You can use mobile text message marketing strategies to promote your business without spending anything on clicks. You will just need to make sure that you create high quality ads for your app so that you can improve your visibility and get a lot of customers.
