Digital Marketing has been one of the most recent trends in the field of marketing. It is all about promoting and making your business known using the various tools and devices provided on the internet. Basically it is an approach used to boost the popularity of a business through the various online avenues. There are many benefits of digital marketing. For starters, it does not cost much to implement and this is one of the major reasons why many businesses are opting for this strategy. Moreover, it allows you to reach out to a larger audience without investing too much money.
Digital Marketing is nothing but the integration of traditional and digital marketing activities to enhance the visibility of your brand and product or service. Digital marketing is the cardinal part of traditional marketing, which use conventional tools and electronic media like mobile phones, desktop computers and other similar digital media and platforms for advertising products and services. The objective of this strategy is to create awareness about your brand and products through different platforms. The digital channels include websites, blogs, social media pages, podcasts and other web based applications. These digital channels provide the necessary link to your brand thus, driving traffic to your website.
On the other hand, traditional digital marketing includes radio, television commercials, print advertisements, outdoor billboards and other forms of mass communication. These mediums help in reaching out to specific target audiences instantly whereas traditional ones help in reaching out to a broader audience over a longer period of time. However, digital marketers try to go beyond this limit by ensuring that their campaigns to reach out to as many audiences as possible. This ensures better visibility of the brand across a wider range of audiences.
Digital Marketing enables marketers to make better use of the power of social media platforms such as Twitter, Facebook, etc. It also enables the content of the digital channels to be easily ingested by the users. In fact, some of the users may not be ready to accept the messages from the brand or it may be unclear or difficult to comprehend. Digital marketing aims at improving the understanding of the customers and their persona. It helps in creating user friendliness in the process of interacting with the audience. Social media platforms enable digital marketers to monitor and track the conversations that take place between the audience and the brand.
Apart from that, there are several benefits that can be derived form the concept of digital marketing. The first and foremost benefit is that the process is highly effective as compared to traditional marketing campaigns. Traditional methods of marketing may sometimes prove to be ineffective in attracting audience due to lack of interactivity. A marketer can use the social media platform to provide immediate responses to the queries of the audience. Digital marketing campaigns are highly interactive, as users have the option to post questions to the brand or answer them themselves.
The other major benefit is that a campaign can be developed more effectively as compared to traditional methods of inbound marketing. Traditional methods of inbound marketing are time consuming and expensive but a campaign developed through digital marketing can be set up within a very short time. Digital marketing also allows for a company to be highly competitive as it has the scope of experimenting with different marketing campaigns. There is no limit to what can be done as long as the brand and its products are well marketed. Thus, a company can choose to concentrate on one particular platform such as mobile apps, e-commerce websites, social media platforms or B2B portals.
